Senior Marketing Manager

Emburse - London - Global - Finance & Banking

Who We Are:
 
At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in expense intelligence, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise.

The Marketing Managers are responsible for building integrated marketing campaigns that drive pipeline for the sales team. They are focused on driving high-quality account engagement thru the marketing/sales funnel that results in bookings and revenue for the business. Sr. Marketing Managers are results-driven, creative and data-driven. They partner with sales, BDRs and across functions to ensure that our resources are maximized and we are supporting to drive new business at every touchpoint. They participate in regular team meetings and brainstorms and provide meaningful, actionable data to leadership.

What you'll do:
  • Campaign Support and Execution: Proactively execute North EMEA short and long-term multi-channel campaigns to drive leads and sales pipeline
  • Lead Generation: Ensure a consistent flow of qualified leads for the North EMEA Sales teams, and measure and report on critical sales funnel metrics
  • Program Effectiveness: Measure and report on the effectiveness of marketing programs and campaigns to improve resource allocation, efficiency, and revenue generation
  • Cross-Functional Collaboration: Work closely with sales, the global marketing team, the agencies, and partner teams to deliver full-funnel marketing programs
  • Local-First Campaign Execution: Focus on executing campaigns tailored to specific market needs and verticals
  • Market Feedback: Provide feedback to broader teams about market conditions, highlighting successful strategies and areas for improvement
  • Support Regional Goals: Assist in achieving North EMEA-wide marketing team goals and programs, ensuring their success in the region
  • Partner with the BDR team to ensure quality lead delivery and proper follow-up. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes
  • Team Updates: Regularly update marketing, sales, and product teams about regional customer behaviours, buying preferences, and patterns
  • Post-Campaign Reporting: Conduct post-campaign analysis to report on effectiveness and ROI, providing insights for future campaign improvements
  • #LI-LH1
  • #LI-Remote

    • What we're looking for:
  • 5-7 years of Marketing experience
  • Regional Expertise: Extensive experience in the UK and also Benelux and Nordics with professional level English language skills
  • Marketing Experience: Proven track re

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