VP Marketing (m/f/d) (Performance | B2B | B2C)

Yoummday - Munich - Global - IT & Technology

yoummday? Never heard of it? That's about to change, thanks to you.

As VP Marketing (m/f/d) (Performance | B2B | B2C) at our headquarters in Munich, you take full ownership of building a new, integrated and performance-driven marketing function, with short decision paths and plenty of room to shape it. Marketing at yoummday has grown organically so far, across three separate areas: Brand & Corporate Communications, Client Marketing (B2B), and Talent Market Place (TMP, B2C-style), our talent marketplace responsible for recruiting our freelance CX agents. You bring these three previously independent teams together: with an aligned strategy, one shared KPI framework, central steering, and unified reporting.

YOUR MISSION
Measurable contribution to client pipeline, efficient freelancer acquisition and a strong brand in our target markets. No marketing that just looks good. No campaign without measurable impact.

YOUR RESPONSIBILITIES

  • Strategy & Prioritization. You define the marketing and brand strategy across clients, talents and corporate positioning and turn business goals into measurable targets and roadmaps.

  • Performance & Budget. You own the budget, steer it by pipeline contribution, cost per lead, cost per acquired freelancer and conversion, and shift resources to what performs.

  • Data & Reporting. You build one measurement setup from tracking and attribution to funnel dashboards and establish a culture of testing and fast iteration.

  • Organization. You lead the three teams, clarify roles and interfaces, and decide what to build in-house and what to cover with agencies and freelancers.

  • Channels & Brand. You define the role of key channels (website, performance, social, ABM, events, PR) and set up one integrated approach to content, design and brand guidelines.

YOUR SKILLSET

  • Marketing leadership at scale-up speed. You’ve led marketing in a scale-up or a similarly dynamic environment.

  • Proven performance track record. You’ve owned significant acquisition budgets and can show concrete results, such as lower acquisition costs, higher conversion or measurable pipeline contribution.

  • Data-driven to the core. You work hands-on with funnel metrics, attribution and dashboards.

  • B2B and B2C in one hand.

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