Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Consumer Trading is a full-stack team behind the Consumer experience in Kraken mobile and web applications. Our flagship product allows our clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash. You’ll be a critical member of the Engage group, responsible for building long-term product value and loyalty across our Kraken products—on both mobile and web.

The opportunity

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.

• Own key product metrics such retention rate, session frequency, and LTV.

• Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement

• Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design

• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions

• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights

• Design and refine client segmentation frameworks to personalize the experience and optimize journeys

• Collaborate closely with Business Lead