Principal Product Manager - E-commerce (all genders)

About tonies:

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

Are you passionate about bringing interactive edutainment to kids across the world? We are looking for a Principal Product Manager - Ecommerce to lead the evolution of our global digital commerce platforms. 

The Mission
Your mission is to own and evolve the global digital commerce platforms to enable scalable, performant, and business-aligned commerce experiences. You will act as the strategic anchor for the shopping experience, ensuring our platform investments align with global business priorities while balancing operational efficiency with scalability. Success is measured by delivering commercial growth, improving conversion rates, and optimizing platform efficiency, experimentation velocity, and stakeholder satisfaction.

Your tasks and responsibilities will include:

Strategic Direction & Platform Ownership

• Lead the Vision: Define and drive the strategy and roadmap for our global e-commerce platforms, ensuring a unified shopping experience across all markets.
• Architecture Governance: Partner closely with Engineering to govern architecture decisions during and post-migration, ensuring a robust foundation for 2026+.
• Vendor Management: Own strategic relationships and manage software vendors and tools used across the platform (e.g., payment processing, CMS) to maximize value and performance.
• Business Alignment: Align platform investments with global and local business priorities, driving cross-functional coordination with Engineering, Operations, and Commercial teams.

Execution & Operational Excellence

• Drive Execution: Own the execution of key initiatives within a cross-functional team, continuously prioritizing opportunities to maintain a competitive roadmap.
• Global Consistency: Ensure 100% parity of core shopping flows (product pages, checkout) across major regions and drive cross-market consistency.
• Continuous Discovery: Drive continuous discovery for future evolutio