Growth & Strategy Manager (m/f/d)

Language requirement: German (C1+) OR Mandarin Chinese (equivalent professional fluency). Professional working proficiency in English required.

About MAOMAO

MAOMAO is building one of Germany's most exciting Asian food e-commerce businesses, combining online grocery, content, community, social commerce and our own consumer brands.

With over 200,000 followers across social media, an established e-commerce business and a growing team, we're ready for our next stage of growth.

We're looking for an exceptionally driven, analytical and entrepreneurial Growth & Strategy Manager to work directly with our founders, drive marketing performance and help scale MAOMAO.

This isn't a traditional marketing role. We're looking for someone who thinks like an entrepreneur, takes ownership and has the potential to grow into a leadership position.

What You'll Do

• Drive Growth: Identify opportunities to increase revenue, customer acquisition, conversion, average order value and customer retention.

• Scale TikTok Shop & Social Commerce: Help grow one of our most important sales channels by improving livestream performance, affiliate partnerships, promotional strategies and conversion.

• Own Marketing Performance: Monitor KPIs across TikTok Shop, livestreaming, social media, e-commerce and campaigns. Turn data into actionable improvements.

• Drive Marketing Execution: Take ownership of marketing priorities, coordinate our existing marketing and content team, monitor progress and ensure initiatives deliver measurable results.

• Lead Strategic Projects: Take ownership of growth initiatives, product launches and commercial experiments from idea to execution.

• Work With the Founders: Help make strategic decisions, challenge assumptions and turn ambitious goals into measurable results.

• Develop as a Leader: Take ownership of cross-functional projects from day one, with the opportunity to progressively assume direct team leadership based on performance.

Who We're Looking For

• 2–5 years of relevant professional experience, ideally in management consulting, high-growth startups, business strategy, growth, e-commerce or a similarly demanding environment.

• Strong academic background in business, economics, management or a related field, or equivalent demonstrated ability.

• Excellent analytical and problem-solving skills, combined with strong commercial thinking.

• Demonstrated ability to independently manage projects, influence stakeholders and deliver measurable business results.

• Entrepreneurial, ambitious and comfortable taking initiative and responsibility.

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