We are building the leading direct-to-consumer destination for professional-grade nail care, beauty, and cosmetic tech across Europe. Operating under Proglow and Ongle24, we serve hundreds of thousands of beauty lovers. We combine high-performance product development with data-first digital marketing. Our mission is to make the world more beautiful, one stroke at a time.
Aufgaben
We are looking for a CRM & Marketing Automation Manager to engineer our customer lifecycle, retention, and repeat-purchase strategies. You will build and scale automated cross-channel workflows, optimize customer lifetime value (LTV), and leverage complex data segmentation to deliver hyper-personalized experiences.
What You'll Do
- Lifecycle Architecture: Design, build, and optimize automated CRM journeys across Email, SMS, WhatsApp, and Push notifications.
- Tech & Automation Orchestration: Manage and scale our CRM stack (e.g., Klaviyo, Omnisend, Braze, or similar), integrating customer data platforms (CDP) and e-commerce platforms (Shopify/custom stack) via APIs and webhook triggers.
- Data & Segmentation: Analyze customer buying habits, cohort retention, and churn rates to build advanced RFM (Recency, Frequency, Monetary) dynamic audience segments.
- Experimentation: Run continuous A/B tests on subject lines, send-times, content logic, dynamic personalization, and offer structures to maximize open, click-through, and conversion rates.
- Localization: Adapt and execute localized retention strategies across our primary markets
Qualifikation
- 2+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation within high-volume e-commerce or D2C spaces.
- Tech-Fluent & Analytical: Deep knowledge of CRM platform architecture, liquid syntax/dynamic content variables, event-based triggering, and tracking/data hygiene.
- Data Driven: Proven track record of leveraging cohort analysis and customer data to directly increase repurchase rate and LTV.
- Language Skills: Professional fluency in English, combined mother-tongue skills in at least one of the following: German, French, or Italian.
- Customer Centricity: Strong intuition for D2C beauty/lifestyle positioning paired with systematic execution.
Benefits
Retention First: Retention is a core strategic pillar for our company and you will be part of it from the get-go
Growth: We offer an environment where you can truly build something, with a steep learning curve guaranteed.
Team Spirit: A small, warm, and enthusiastic team looks forward to welcoming you.
Strong Foundation: An established company with a start up culture - you are able to truly build new things on an already strong and flourishing foundation
Perks: We offer all the benefits of a mod