Senior Influencer Marketing Manager (all genders)

Your role

You will support leading Sunday Natural’s Influencer Marketing strategy and constantly challenge the status quo to drive commercial growth for the business while appreciating the essential nature of influencer marketing. You will develop your own thoughts and ideas to improve our understanding of the impact of Influencer Marketing on the business, guiding our ambitious Influencer Marketing scaling plans across multiple social media channels, influencer engagement, and international markets.

• Oversee a substantial growth of investment into the DACH influencer program while ensuring it drives appropriate commercial value for the business

• Oversee at least one product category from a strategic perspective while making sure that your influencer roster provides value across the different campaigns and our vast product portfolio

• Create and execute plans to activate a large community of influencers and creators across multiple social media channels, such as Instagram, YouTube, TikTok

• Follow a clear influencer strategy within a defined category, testing multiple campaigns and identifying high-performing creators who contribute to revenue growth

• Evaluate influencer performance based on clear success metrics and revenue contribution

• Optimize campaign learnings to scale what works to meet defined commercial targets

• Spearhead the activation strategy of influencers beyond their own channels through content, partnerships, events, and other forms of communication

Your profile

• 5+ years working in creator marketing, coupled with a deep passion for health and nutrients

• Experience in both performance and brand campaigns - measuring performance via CAC, ROI, and Customer Acquisition, as well as EMV, CPM, and brand reputation

• Vast network of influencers, agencies, and talent managers across health, lifestyle, beauty, travel, Gen Z, GRWM, and Vlogs. You know the influencer landscape like the back of your hand, allowing you to be operational and booking key talent from day one

• Demonstrated experience creating culturally relevant content for Beauty, Vitamins & Supplements, Female Health, Collagen, Weight Loss, Sleep, or any other relevant D2C brand

• Experience managing and scaling an influencer program into 6-digit monthly sp