Brand Experience Manager (m/f/d)

About Yepoda

Our mission is to bring Clean K-Beauty Innovations, from Korea straight to Europe, UK, and the US – without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty-free, and packed with the best natural and active ingredients.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast-growing beauty start-up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe – online and in over 250 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.

As Brand Experience Manager, you will own the end-to-end customer and brand experience across all touchpoints, online and offline. Your focus is to map and elevate the customer journey, shape unboxing and product experience, and turn customer insight into segmentation and decisions that keep Yepoda consistent, desirable, and loved at every interaction.

Your Tasks

• Own the end-to-end customer journey across channels, identifying and resolving friction points through data, surveys, and feedback

• Partner with Marketing, Website, and CRM to personalize digital experiences at scale

• Lead the unboxing and product experience — packaging, inserts, merchandise — partnering with Creative and Product Development on new launches, artwork approvals, and regulatory compliance across markets

• Build data-driven customer segmentation and personas with CRM and Data teams to power tailored journeys

• Own Voice of Customer efforts (reviews, surveys, social listening, support) and the brand perception/awareness studies, turning insights into dashboards and recommendations

• Track CX and brand health KPIs (NPS, repurchase rate, churn, Brand Health Index)

• Guard brand consistency across tone, visuals, and copy; own the Brand Book and ensure correct use of sustainability certifications (B Corp, 1% for the Planet)

• Mentor junior team members on tools, processes, and onboarding

• Manage cross-functional brand projects (e.g. Advent Calendar, Holiday Boxes, Sephora editions) from concept to launch

Your Profile

• Several years of experience in CX, brand marketing, or c