Performance Marketing Manager - Paid Social & Creative Strategy (all genders)

Your role

As our Performance Marketing Manager (all genders) you will be a core engine of our new customer acquisition efforts. You will manage the day-to-day execution and creative optimization of our international Meta and TikTok campaigns, working in close collaboration with our experienced Performance Marketing team.

This is a hands-on opportunity to drive campaign excellence where performance metrics meet creative production. We are looking for a marketer who knows exactly what makes people stop scrolling, how to analyze video performance, and how to turn those insights into high-converting asset briefs to help scale our brand.

• Execute & Optimize: Manage and optimize day-to-day, full-funnel campaigns on Meta and TikTok, with a primary focus on driving efficient new customer acquisition (CPA/ROAS)

• Creative Strategy & Briefing: Act as the bridge between campaign data and asset production. You will analyze creative performance, identify trends (hooks, transitions, CTAs), and translate them into actionable briefs for creators and designers

• Campaign Architecture: Maintain and build smart account structures, leveraging native platform features like Meta’s Advantage+ Shopping, TikTok Spark Ads, and Shopping Ads

• Budget Management: Deploy and adjust campaign budgets across multiple international markets, making data-driven decisions to scale winning creatives

• Testing & Learning: Support a continuous testing framework for both channels, staying on top of fast-paced native social trends and platform updates

• Collaborative Reporting: Track daily performance metrics to understand trends, sharing insights with the broader growth team to coordinate our scaling efforts

Your profile

• Experience: 2-4 years of hands-on experience in D2C e-commerce performance marketing, with a strong, practical track record in both Meta Ads and TikTok Ads Manager

• Creative Eye: You have a deep understanding of social-first video content and a passion for turning native platform trends into measurable performance

• Data-Informed: You enjoy diving into platform metrics (CTR, Watch Time, Hook Rates) to find the "why" behind creative performance and guide your next asset briefs

• E-commerce Basics: Familiarity with managing product cata