Head of SEO

About 1st Formations

At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.

Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.

We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.

No stitched-together services.
No legacy workflows disguised as software.

Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.

Why Join Us Now?

You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.

· £18m annual revenue, including £9m ARR

· Over 1 million companies formed

· Certified B Corp and Carbon Neutral Business

· Forecast to grow 5x–10x over the next three years

The Role

We are looking for a strategic and data-driven Head of SEO to lead and scale our organic growth efforts. In this key leadership role, you will be responsible for developing and executing a comprehensive SEO strategy that boosts visibility, drives qualified traffic, and increases conversions across all digital platforms. You will collaborate with cross-functional teams, lead a Technical SEO specialist, and ensure best practices are embedded into all aspects of site and content development.

Key Responsibilities

· Develop and lead a long-term SEO strategy aligned with business objectives.

· Drive organic growth through technical and content-based optimisation.

· Manage and mentor an SEO Specialist

· Collaborate cross-functionally with content, design, development, and marketing teams.

· Report accurate performance insights and strategic recommendations to the CEO and Senior Leadership.

· Use technology and AI tools to enhance efficiency and impact.

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