Brand & Content Lead

In Short: We are looking for someone that loves content and eCommerce to own our entire brand surface — content, community, product marketing, and website — and turn Klar into the go-to resource for actionable eCom knowledge in Europe.

About Klar

🚀 The Mission

Klar is the Data Operating System for growing eCommerce companies, meaning no more spreadsheets. We integrate with all of a brand's data sources to provide a holistic understanding of their business, offering detailed insights on how to accelerate growth and increase profitability.

🛍️ The Reach

We are already the "single source of truth" for over 1,000 leading eCom brands. Market leaders like Sunday Natural, Loop Earplugs, Holy, Maniko, and Armed Angels use Klar to make better decisions every single day.

🤝 The Backstory

We deeply empathize with our customers because we were our customers. The founders (who met in South Africa working for Zando) spent the last 10 years in e-commerce. We know the pain of running these businesses, and we built Klar specifically to solve it.

✨ The Principle

Our guiding principle is Do Work You Are Proud Of. We emphasize long-term quality over short-term results. We evaluate our tools and decisions wisely because we want to be proud of what we build together.

Tasks

About The Position

Klar has two big assets outside of our software: the content we produce and the eCom Unity, Germany's largest eCommerce community with 2,500+ active operators. Both are running today — but honestly, neither is running at the level it could. That's where you come in.

You will own our brand end-to-end and build it into a well-oiled machine. Concretely, that means four areas:

1. The Content Engine

We are in the early stages of building a scalable, consistent content operation, and you will play a major role in deciding what it becomes. You will own the overall direction, identify which formats and channels we should double down on, and turn them into a content engine that ships reliably and at a high bar.

Here is what we are currently thinking:

• A weekly newsletter that shares the biggest knowledge bombs from our community, workshops, and own research — no fluff, operational insights only.
• A podcast and/or YouTube channel where we go deep with the best operators in eCom on how they actually grow their businesses. Not “here is our founding story” — straight to the operational meat.
• Personal branding on LinkedIn for our founders and team members. You will build the system, develop the angles, and yes — write in other people’s voices. If ghostwriting feels beneath you, this is not your role.

You will already have a Content &