Entropy sells survival, power and preparedness gear in the US. Around $525k a year, currently at contribution margin neutral. Almost all of it is other people's product resold at 9-12% margin, which caps what the business can earn.
Own-brand product and better acquisition economics are the fix. That's the job.
You'd own the P&L and report to Jack and Lasse weekly. Nobody else is doing this.
Tasks
- Own blended gross margin, moving it from 12% to 25%, and take the business through breakeven.
- Source and launch own-brand SKUs. Suppliers, MOQ negotiation, samples, freight, duty, 3PL, listings, launch.
- Run paid acquisition yourself. Google Shopping, PMax and Search. There's no agency and there won't be one.
- Site and conversion work. Product pages, imagery, copy, checkout, cart abandonment.
- Build attach and post-purchase revenue. Checkout upsells, replenishment, email flows.
- Restart the content engine. Video cadence, TikTok, YouTube, UGC and reviews.
- Manage the existing dropship catalogue on margin, cutting what doesn't pay.
- First 90 days: paid spend cut on every SKU below 15% margin, even where that drops revenue. Google Ads moved in-house. First own-brand order placed. Attach offers live at checkout. Blended gross margin at 16%.
Requirements
Must have:
- Launched a physical product end to end. Sourced it, negotiated MOQ, approved samples, managed freight, priced it, listed it, sold it
- Run Google Ads yourself on a Shopping-led store. In the account, not briefing an agency
- Owned a gross margin or P&L number, not a revenue or ROAS number
- Operated at $500k-5m, where you wrote the product page and answered the customer emails
- Comfortable cutting revenue to fix margin
- Work independently. No team, no budget approver, nobody checking your work between weekly calls
Nice to have:
- Built checkout attach, upsells or replenishment flows
- Sold consumables or anything with repeat purchase
- Worked with Chinese suppliers, or US co-packers and contract manufacturers
- US import, duty classification, 3PL setup
- Klaviyo or equivalent, built from scratch rather than inherited
- Bundle and kit pricing
- Preparedness, outdoor, hunting or adjacent category knowledge
We're also open to people from outside ecom. Founders whose company didn't work out, consultants who want to operate, anyone who has built something and can show it. The mechanics are learnable. The instinct isn't.
Not for you if you want a team, a budget, or someone telling you what to do next week. Or if a 25% revenue drop in month one would be a problem.
Benefits
€65-75,000 base. Equity from 5%, up to 10% earned against margin and profitability targets. Quarterly bonus on gross margin. Fully remote, anywhere in Europe