Director of Engineering, GenAI Enablement Tribe

<h2><strong>About the role: What's in the Box</strong></h2> <p>The GenAI Enablement Tribe is where HelloFresh's transformation into an AI-native company gets engineered: the platform every team builds on, the embedded engineering that redesigns commercial functions end-to-end, that changes how 5,000 knowledge workers and 1,000 engineers actually work. You will lead four teams across Berlin and Warsaw, with a mandate that spans every function in the group (not just tech).&nbsp;</p> <p>This role sits on the engineering leadership team, with decision authority, direct access to group leadership, and the room to shape the strategy you then deliver; reporting directly to Ingmar Krusch (SVP Engineering).</p> <p>We believe that GenAI can change the way people eat forever - this will be your open-ended mission!&nbsp;</p> <h2><strong>What you’ll do: The Recipe</strong></h2> <ul> <li><strong>GenAI platform ownership:</strong> Own the platform the whole group builds on: LLM gateway, MCP gateway, agent platform, plugin marketplace, spec-driven development tooling, evals, and agent observability. Shorten the path from idea to running.</li> <li><strong>Forward-deployed engineering: </strong>Lead embedded engineers into marketing, HR, finance, and operations, redesigning each function's processes AI-native rather than simply automating them, shipping against a business KPI that function owns, and generalising each build back into the platform so the next team starts from a working pattern.</li> <li><strong>Group-wide capability build:</strong> Build GenAI proficiency across the whole of HelloFresh through curriculum, cohorts, and per-function enablement paths measured on demonstrated skill.</li> <li><strong>Strategy into roadmap: </strong>Co-create the group GenAI strategy with global central functions leadership, collaborate with the Product org to convert it into a sequenced delivery roadmap, and own the budget and investment decisions across tools and processes.</li> <li><strong>Team and engineering standards:</strong> Lead and develop Engineering Managers and Staff Engineers across Berlin and Warsaw, holding teams accountable for delivery, engineering standards, and team health, while scaling AI-native working practices into BAU.&nbsp;</li> <li><strong>Governance and cost:</strong> Keep adoption safe and affordable by owning guardrails, evals, model routing, cost control, and the compliance boundary with Security, Legal, and Procurement.</li> </ul> <h2><strong>What you’ll bring: The Ingredients</strong></h2> <ul> <li><strong>Engineering leadership depth:</strong> 10+ years in software engineering and 5+ years leading Engineering Managers across more t