Zeal Network - Hamburg - Global - IT & Technology
ZEAL Network SE is an international group shaping the future of digital lotteries and dream-driven experiences. As Germany’s leading online lottery provider through LOTTO24 and Tipp24, and a partner of Spain’s ONCE, ZEAL combines innovation, technology, and entertainment to inspire millions of customers. With ventures such as Freiheit+, Traumhausverlosung, Traumautoverlosung and ZEAL Ventures, the company also invests in new business models and emerging e-commerce brands. Driven by a diverse team of 350+ professionals, ZEAL fosters a collaborative, ambitious culture focused on turning dreams into reality.
We are looking for a Brand Media Manager (f/m/d) to drive the strategic planning and operational execution of brand media campaigns across our portfolio of brands, leveraging key channels such as TV, Connected TV (CTV), and YouTube to strengthen brand awareness, maximise reach, and support overall business growth.
Planning, execution, and optimization of integrated media campaigns across various brand media channels, with a focus on digital brand media (CTV, OLV and YouTube).
Continuous analysis and reporting of media campaign performance, including KPIs.
Building and maintaining relationships with media agencies, sales houses, and other partners to optimize media buying and collaborations.
Identifying and evaluating new media channels and opportunities to expand reach and audience targeting.
Close collaboration with the creative team to ensure all media content authentically reflects the brand message and values.
Budget management and ensuring efficient use of funds for maximum results.
Conducting market and competitor analyses to stay informed about current trends and developments and to derive strategic recommendations.
Close collaboration with other departments such as product management, data analytics, and business functions to ensure the media strategy supports the entire customer journey.
4–5 years of relevant professional experience
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